THE MBR CARE PRINCIPLE
THE KEY TO A LONG-LASTING, IMPROVED AND YOUNGER COMPLEXION
MBR places top priority on reliability in terms of the results strived for. This applies to the degree of penetration, the concentration and the length of time of activity of the molecules, which all play a decisive role. To get to the heart of this, MBR uses a simple yet effective principle for combining all effects.
OPEN – TREAT – CLOSE
OPEN – The „Open“ Principle
The foundation for all considerations regarding MBR products is clarification of the question of how reliably the dermo-cosmetic results can be achieved. The degree of penetration by the active molecules frequently plays a decisive role here.
In particular, peptides, vitamins and macromolecular components can only achieve their full potential under optimal conditions – specifically, after penetrating into the top layer of the skin. To ensure that this takes place, special attention has been given to the MBR opening process, which prepares the top layer of the skin for the subsequently applied active care products.
TREAT – The „Treat“ Principle
The truly exclusive aspect of the MBR „Treat“ principle is that global resources can be constantly utilised in the continuous development of our products. One or more components can be replaced with the newest generation of active ingredients should this improve the effectiveness of the product. In other words, MBR users take part in sensationally accelerated advancements in cosmetology, generally without ever taking the slightest notice of this. Instead of waiting many years for relaunches of existing lines, MBR customers can always be certain of benefiting from the current state of research.
The MBR programme of „Constant Progress Development“ (CPD) is recognised by experts based on the fact that the ingredient information is applied with a flexible sticker label and not by printing on the actual packaging. Only this way can the development results be placed on the market in the fastest possible time.
While most manufacturers must decide on a specific anti-ageing strategy, the MBR „Treatment phase“ makes available to the skin an entire bundle of concentrated measures,
– from the protection of DNA to
– improvement of cell longevity,
– high-quality cellular regeneration,
– stabilisation of the dermo-epidermal junction and
– physical smoothing of wrinkles;
in other words, all exclusive methods that are currently available.
CLOSE – The „Close“ Principle
This principle always makes use of one component of the treatment, and there is not enough space here to go very far into detail. Special messenger substances such as cytokines, matrikines and phytohormones stimulate the epidermis to function in a balanced and optimal fashion on order to allow the MBR care products to achieve their maximum results. The selection of the actual care basis of the emulsions is also not left to chance since MBR utilises combinations of select lipids, highly effective moisturisers and long-lasting protection factors all specially matched to the specific skin type.
This is the secret behind the very typical and visible improvement in skin structure achieved with MBR products.